February 10, 2010

Prince returns triumphantly via OK Go

Prince put out his first good record since the 80s last month in the form of OK Go's Of The Blue Colour of the Sky. From a band that was previously best known for its use of viral marketing via a snazzy treadmill dance routine, the record is surprising in its near-relentless attention-grabbing construction. The synthesizer—a very of-the-moment instrument—has been adopted here, but it melds easily and never feels forced with the band's unapologetically poppy and sharp style.

OK Go - "This Too Shall Pass" (from Of The Blue Colour of the Sky)


1 comment:

  1. agreed. "end love" sort of reminds me of "little red corvette"